One of the biggest parts of any business is your customers. To bring in new customers and bring back existing customers, you need excellent marketing tactics. Unfortunately, many companies tend to overthink marketing and make things more challenging than necessary. A time tested and excellent way to impress your clients is through free promotional items.These items can be practically anything and often the more personalized to your brand, the better. You can pass out items at your next big event, send gifts to past customers, have these items available at your location, and so much more. They are sure to impress your guests and encourage individuals to come to your location for future purchases. However, not all of these products are created equally.Commonly, you will find companies passing out less expensive items such as pens or pencils that have their store logo or name personalized on them. However, these can be less impressive than larger items that may not be much higher in price. For example, a customer would more than likely much rather have a reusable water bottle versus an unsharpened pencil. One of the most popular free items customers love is clothing of all types.The best part about choosing to offer promotional clothing is that you can choose from a huge selection of items depending on your specific company. Classic items are t-shirts, tank tops, or other plain tops. This is something that everyone uses and can benefit from having in their wardrobe. Of course, the popularity of basic t-shirts makes them stand out less amongst a crowd.Depending on your budget and the number of items you would like to give out, you can purchase more unique products for a memorable gift. For example, those who own stores that cater more towards males may want to offer custom baseball hats. While, those who have more women that shop with them may want to offer things like totes. Almost any type of company can benefit from giving their customers outerwear, such as customized hoodies or jackets.There are some things you should think about when choosing a clothing item as your promotional product. For many, the idea of having a large company logo across their shirt is not super appealing. While they may wear the item around the house, they would not go out as often in it. Unfortunately, this will lower the amount of exposure they have in the item and lower the number of potential customers that see your brand.A better way to encourage customers to actually use the items you are giving away is to put a catchy slogan or saying on the piece. Having something more unique, versus your large company name, can make the piece more enticing. Of course, you can always add your business name somewhere on the piece for recognition, without making it the main focal point of the shirt. Another thing to consider is simply keeping your business information small on the piece and keeping the item relatively sleek.Another huge benefit of choosing clothing items as your promotional product of choice is that these items can also be used for your employees. If you have a shirt, hoodie, hat, etc. that you love with your store information present, it can be a great addition to any uniform. A final big benefit is that shirts and other similar items are relatively inexpensive to purchase, which can allow you to buy several without breaking your budget. Though they are often inexpensive, they look impressive to your customers and are a substantial product compared to a simple pencil.