How to design the right business sign

Designing a sign for your business is an important task. A sign can be an essential part of your business marketing; for example, it can draw attention, convey information to customers, attract new customers and reinforce company branding. The task of designing a sign can be daunting, so follow these tips to get your sign design right for your business.

Consider the size

Carefully consider the area you have available to display the sign and try to maximise this space. The size obviously depends on exactly what the sign is for; however, you want to aim to have the sign big enough to be able to use a large font so that the text is clearly visible. The sign must be noticeable but not so overpowering that it completely dominates the physical space.

Design and content.

Ensure you keep the message clear. You want the sign to convey a concise message and remember that the less text you have, the larger font you can use to make it more eye-catching. Typography is incredibly important, so choose a font that fits with your brand. Keep in mind that certain script fonts can be difficult to read, whereas bold fonts can be seen clearly.

Helvetica is one of the world’s most-used typefaces – for example, it is often used in airports and on the New York subway – as it is clear, bold, and easy to read. You may be constrained by your branding in terms of colour, but think about contrast. As an example, dark text on a light background or vice versa will be visibly striking.

Think about usage

Think carefully about how and where you want to use the sign. You may wish to create posters, banners, window decals, foam boards or plastic signs for your shop or office. Banners or roller banners are useful for events and trade shows. If the sign is for outside use, you will need to ensure that it is rain resistant, so consider vinyl or plastic. If it is for use inside use, you can use a lighter material or digital signage, such as the digital signage solutions found at Moodmedia.

By considering these factors, you will end up with a sign that draws attention for the right reasons and strengthens your company brand.

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